NOMA — Fewer formulas. Better decisions.
NOMA Beauty Studio
UI/UX Design, Headless E-Commerce, Skin Diagnostic Lab, Brand Monograph
Skincare & Cosmetics / D2C E-Commerce
ABOUT NOMA: THE CORE MISSION
NOMA is an editorial skincare brand built on one radical idea: fewer formulas, better decisions. Most skincare adds. NOMA edits. Three products, three purposes, designed around what your skin genuinely requires to flourish without active ingredient fatigue.
Barrier-First Chemistry:
Sessions are formulated with bio-compatible ceramides and botanical hydrators that cleanse and restore without stripping the delicate lipid mantle.
Radical Ingredient Editing:
Zero filler actives or fragrance. Every active compound is clinically backed at therapeutic dosage, eliminating product overload.
Dynamic State Mapping:
Formulas adapt to current barrier stressors through an interactive diagnostic mapper categorizing concerns by moisture, texture, and reactivity.
Frictionless 3-Step Routine:
Cleanse, Balance, and Seal — a 2-minute daily ritual short enough to become a sustainable lifelong habit.
THE INTERFACE JOURNEY
A categorized walkthrough of all the screens and modules that shape the experience.
Rituals & Products
01- The Reset Cleanser View
- The Balance Serum Spec
- The Barrier Cream Formula
- Full Trio Bundle Drawer
- Dynamic Ingredients Modal
- Clinical Potency Chart
Skin Diagnostic Lab
02- Interactive Concern Mapper
- Dry vs Dull State Toggles
- Barrier Sensitivity Analyzer
- Personalized Routine Output
- Morning vs Evening Regimen
- Dermatologist Usage Notes
Editorial & Monograph
03- Brand Philosophy Journal
- Ingredient Sourcing Map
- Clinical Trial Documentation
- Before & After Gallery
- Verified Customer Reviews
- Formulation Deep-Dives
Commerce & Checkout
04- One-Click Quick Add Cart
- Tiered Bundle Discount Engine
- Seamless Stripe Checkout
- Automated Subscription Refill
- Order Tracking Dashboard
- Member Care & Inquiries
OUR PROJECT CHALLENGES
Developing NOMA required overcoming complex engineering and design hurdles to achieve seamless performance.
Interactive Multi-Concern State Mapping
Translating nuanced skin concerns (such as simultaneous dullness and dehydration) into accurate routine recommendations without subjecting users to tedious multi-page onboarding forms.
Engineered a dynamic client-side quadrant diagnostic mapper where users tap concerns to instantly reveal formula compatibility, active ingredient logic, and usage frequency with zero page reload.
High-Tactile Editorial Design with Sub-Second Speeds
Luxury editorial branding requires rich atmosphere—fine serif typography, smooth scroll physics, and film grain textures—which frequently bloat payload sizes and cause mobile frame drops.
Built on Next.js 16 App Router with responsive WebP image pipelines, hardware-accelerated CSS animations, and lazy-loaded textures, achieving a 99/100 Core Web Vitals score.
Frictionless One-Click Bundle Conversion
D2C beauty shoppers regularly drop off when navigating complex individual product pages to build a cohesive full-routine purchase.
Architected an intelligent persistent drawer cart with automatic bundle discount calculation, immediate shipping threshold cues, and single-click checkout dispatch.
THE PROCESS
An organized workflow that turns your vision into a finished product.
Discovery & Consultation
We begin by understanding your vision and goals to shape a clear strategy and roadmap.
Planning & Strategy
We outline the scope, set priorities, and plan milestones to keep everything aligned.
UI/UX Design
We craft user-friendly, visually engaging interfaces that keep your experience intuitive.
Development & Coding
Our engineers turn your designs into a fast, scalable, and future-ready web application.
Quality Assurance & Testing
We test across devices to ensure it is bug-free, responsive, and seamless to use.
Deployment & Scale
We launch on global edge infrastructure with analytics, SEO, and ongoing performance tuning.
Aman delivered an experience that felt authentically aligned with our aesthetic vision. It is uncommon to find a developer who understands typography and nuance as deeply as full-stack performance.
Meet Your Legend
Events & VFX Mentorship